Coming from a small town in Northern England, Sermstyle gained music industry attention through social media. By using Twitter, he achieved his first placement with Young Buck in 2010. Sermstyle continued to land more records with artists including Wiz Khalifa, Kendrick Lamar, Flo Rida, Kid Ink and many more.

Building on his urban background, Sermstyle began to shift his focus to popular music by placing a record with Wisin & Yandel on their number 1 Latin album Lideres., Sermstyle produced Pitbull’s Billboard number 1 hit “Timber” ft. Ke$ha and has worked with several Grammy-nominated collaborators. In 2015, he produced the lead single for the Furious 7 soundtrack, “Ride Out”, performed by Kid Ink, Tyga, YG, Wale, and Rich Homie Quan.